Here’s a riddle: if all businessmen wear suits, and the goal of all business is profit, then all suits…? All right, maybe not the clearest of equations, but with a little business acumen, Vancouver/Shanghai–based suitmakers Indochino found a solution. It is simple; make made-to-measure affordable, for high return on investment.
“The company originated with the idea to offer bespoke tailoring to young men looking to buy their first suit,” Indochino co-founder and CEO, Kyle Vucko says. “But we also wanted style-conscious businessmen who might normally only buy one suit a year to be able to play around with the trends on a more frequent basis.”
So how? Like most things this day and age, it was all made possible by the Internet. Here, Indochino customers can root through the company website for style tips and trends and in one simple click be directed to a product that suits them. With the help of a few video tutorials, taking measurements is made easy, then click again, and the customization options are endless. The online tailor; it’s a perfect fit, no matter how you look at it.
