There are 795 million hungry people across the globe, according to the Food and Agriculture Organization. Of this, 146 million children are underweight due to acute or chronic hunger.
Working to combat this is Michael Kors, once again partnering with the United Nations World Food Programme (WFP) through the Watch Hunger Stop campaign. Bringing together style and celebrity, the project aims to raise awareness about and fight this global issue. This year, Michael Kors has enlisted the help of supermodels Lily Aldridge, Candice Swanepoel, and Liu Wen, as well as actress Kate Hudson, to spread the word about World Food Day, taking place on Oct. 16. Since 2013, Watch Hunger Stop has provided over 10 million meals to children in need—but the work is far from done.
Adding to the brand’s best-selling timepiece collection, Michael Kors is presenting the limited-edition Bradshaw 100, available throughout October. Each purchase of the watch provides 100 meals to children in need. Additionally, from Oct. 1 to Oct. 18, complimentary T-shirts with the phrase “Today I want to…” are available at all Michael Kors store locations, as well as virtually at watchhungerstop.com, allowing the wearer to fill in the blank. The personalized shirt designs can then be loaded into an online gallery, and for every upload, Michael Kors will donate $12.50, the equivalent of 50 meals, to the WFP. The time to act is now.