Ilia Pure Lip Care

The cosmetic.

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Our skin is our largest organ, so we should mind what we apply to it. Ilia Pure Lip Care is a new line of lip conditioners that includes a nourishing balm, gloss and lipstick, all rolled into one. The debut collection comprises six shades, each in a sleek, recycled-aluminum case.

Free of synthetic preservatives, fillers and petrochemicals, the lip conditioners contain 85 per cent certified organic ingredients. Jojoba oil, cocoa butter and vitamin E serve to moisturize and hydrate, while pomegranate provides natural antioxidants to protect lips against cell damage.

Ilia’s versatile lip conditioners can take you from day to night. Wear a subtle tint to work, then ready yourself for a night out by layering shades for a more intense colour. Now, pucker up.

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December 12, 2011