Femininity is diverse, rooted in nature, and ever-transforming. For its latest fragrance, Gucci celebrates this blossoming of the soul.
Gucci Bloom Nettare Di Fiori, the final chapter in the Bloom trilogy, explores the intimate character of the contemporary woman; she is spirited and confident and mysterious, just like a flourishing garden.
With one spritz, become wrapped in the warmth of subtle ginger notes that blend beautifully with classic rose. Patchouli, musk, and osmanthus flower add enigmatic, woodier tones, which are mixed together with the sweeter traces of the original Gucci Bloom, the first women’s fragrance for Gucci by creative director Alessandro Michele. At the heart of the perfume, notes of jasmine, rangoon creeper, and tuberose convey a deeper sense of womanliness.
Whether it be coffee in the afternoon underneath the shining Florentine sun or Prosecco by twinkling candlelight at Gucci Garden, the blooming scent, heightened even further with an intense essence of chypre, transforms beautifully from day to night. A reflection of the intensely sensual potion (developed in collaboration with legendary Spanish perfumer Alberto Morillas) lingering within, Gucci Bloom Nettare di Fiori’s powder-pink lacquered bottle is embellished with a label of toile de jouy leaves, cherry branches, and flowers—a gorgeous portrayal of strength and elegance.
In the fragrance’s dreamlike campaign, actors Dakota Johnson and Hari Nef, along with Canadian photographer Petra Collins, drift between dream and reality as vivid flowers entangle the space. The Gucci Bloom trilogy is an evolution—one that allows every woman to blossom into her own, or to enhance what she already knew. Gucci Bloom Nettare Di Fiori may be darker than its playful counterparts, but it holds deeper shades of womanhood, and unfolds into its own distinct power.