It’s a big title to hold: North America’s number one skin care brand. But Rodan + Fields knows exactly what it’s doing to champion that status—and it has a lot to do with listening closely to its clients.
Known for their personalized skin care regimes, founders (and dermatologists) Dr. Katie Rodan and Dr. Kathy Fields built their premium line to take on four skin actions: redefine, reverse, unblemish, and soothe. Since launching in 2007 in San Francisco, Rodan + Fields has become an industry leader in clinical skin care. And now it is taking things to the next level.
“You know, I know, the doctors know that almost every woman wears some sort of finishing product over their skin care to even skin tone and blur imperfections,” says Dalia Stoddard, general manager of business transformation, at a breakfast at Botanist inside Vancouver’s Fairmont Pacific Rim. “But the insight [Fields and Rodan] got from their patients was, ‘You know, I love the confidence that comes with these types of products, but I really wish they would add to and compliment my skin care efforts. I worked really hard to get my skin to look the way it does. If I’m going to put something else on, I want more benefit out of it.’” It was that feedback that laid the foundation for the brand’s latest offering: Radiant Defense Perfecting Liquid with Broad Spectrum SPF 30, an all-in-one tint that not only protects complexion from aggressors, but improves skin’s overall appearance over time.
“You can think of it the way we think of it: the last step of your daytime skin care routine,” Stoddard adds. Formulated for all skin types (even acne-prone) and coming in six shades, the turbo-charged product, both lightweight and oil-free, includes the Rodan + Fields proprietary complex, called RD3. The three-part formulation of antioxidants provides defense against the environment (including sun exposure), while the tint creates a more even tone.
Since it provides such nice coverage, it’s hard to believe this is not considered makeup. “This is a skin care product,” Stoddard assures. “It happens to have tint in it as an, ‘Oh, by the way,’ because we thought that would be a great way to up the perfecting benefits. The concept here is that it’s sheer enough to allow your natural radiance to come through.” With many finishing products available on the market, Stoddard says that what makes this Rodan + Fields item different is that is it not only heavily science-based, but it is also, simply, good for the skin.
Passionate about makeup and skin care? Read on.
