Hot on the heels of its Versace acquisition, American fashion brand Michael Kors (whose parent company is now called Capri Holdings) is back with its fifth-annual Watch Hunger Stop campaign. In support of World Food Day, which takes place every year on October 16, Watch Hunger Stop provides awareness and funds for the United Nations World Food Programme (WFP). All proceeds from the initiative, including shopping incentives and digital campaigns with famous faces Kate Hudson and Hailee Steinfeld, are sent to the WFP’s school meals project, which aids vulnerable communities in countries across the globe. Watch Hunger Stop works towards a goal set by the United Nations of achieving a hunger-free world by 2030.
Available from Oct. 1 until supplies run out, the 2018 Michael Kors signature Runway unisex watch is a slim-fitting rose-gold model detailed with a world map on a base of turquoise-hued dials. For every piece purchased, the brand will donate 100 meals to the WFP school project, which in 2017 provided meals to over 18 million young students.
In addition, Michael Kors has for the first time commissioned São Paulo- and New York-based Eli Sudbrack, a multimedia artist known for his murals and public art pieces; Sudbrak designed a limited-edition Watch Hunger Stop t-shirt, which is available for purchase online and in Michael Kors stores across Canada (including the six in the Lower Mainland). For every shirt sold, an additional 100 meals will be donated to the WFP.
Customers are encouraged to “wear it and share it” by snapping a selfie in the shirt and uploading it to social media with the hashtag #watchhungerstop; every tagged selfie equals 100 more meals. Those looking to contribute further can download the WFP smartphone app ShareTheMeal, which provides a simple way to give up to a year of daily meals to children and families in countries including Nigeria and Lebanon. ShareTheMeal is the first app aiding the combat of global hunger to date.
Every bit counts, after all, and these are great places to start.
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