De Beers made diamonds famous with their iconic slogan, “Diamonds are forever”, but now the company is focussed on another brand of eternity, the soon to be launched Forevermark. This new subsidiary company is the sole marketing effort of the precious stone supplier, and as such, has exclusive access to the most beautiful, rare, and responsibly-sourced diamonds in the world—a Forevermark guarantee. Each stone, scrupulously examined for size, symmetry, grade, and clarity, is inscribed with a number that identifies it as uniquely Forevermark’s, using a patented technology that can engrave points one-500th of a human hair wide, meaning completely invisible to the eye. Behind the shimmering surface, only you will know it’s there, markedly unique.
