Pure Argan Oil is a new addition to Moroccanoil’s collection of body products designed to revitalize and restore skin, hair, and nails. Cold-pressed from the Argania spinosa kernel, argan oil is extremely rich in vitamin E, essential fatty acids, and antioxidants, and boasts both anti-aging and anti-inflammatory properties. Gentle enough for all skin types, the silky elixir gives dry skin a boost while improving texture, tone, and elasticity. Smoothed through damp or dry hair, Pure Argan Oil tames frizz and flyaways, imparting a lustrous shine. And, it can be applied to cuticles, nails, and lips, leaving them soft and hydrated. Call it a universal serum of sorts.