Watch out.

Rado is a Swiss watch company that has always prided itself on its research and product devel­opment. And so it is that they can bring forward a new watch that features nanocrystalline diamond particles, which in turn means they can honestly say they have invented the world’s hardest watch. It is the Rado V10K High-Tech diamond, and it looks like something from the distant future, while building its own fashion-acute style in the real world, right now. Seen above is the V10K concept watch, not produced for sale, but rather to exemplify Rado’s pursuit of innovation. It is an eloquent brand ambassador. What we suspect is that, as wide as they are, your eyes will open even wider when you see these new Rados.


Post Date:

December 10, 2009