When Eileen Fisher decided to weave her eponymous New York–based fashion brand into the Canadian market, Vancouver proved to be a natural choice for her first retail store north of the border. Specializing in knitwear, she saw synergy between her simple but sophisticated designs and the relaxed, cosmopolitan Vancouver lifestyle. The company also understands that fashion must move with real life, and Fisher hopes her dedication to environmentally sustainable practices and support of local initiatives will resonate with socially conscious Vancouver women. The company intends to continue its tradition of forging partnerships with local charities and creating deeper relationships with their clientele and their causes.
On the fashion front, expect new offerings that counter the reputation that Eileen Fisher favours only an older crowd. Fisher’s bohemian silhouette has recently been given a fashion-forward facelift, focused on courting a younger, cooler customer. The fall/winter collection includes Japanese influences along with biker jackets and leather boots, hitting that sweet spot between elegance and edge. Loyalists, however, will still enjoy natural cashmere, alpaca silk and wool crepe for luxurious layering during the winter ahead. Add lofty, hooded cocoon sweater coats and thick chunky knits and you’ll understand the faithful following.
