Lincoln is in the midst of a brand reinvention, giving the nearly 100-year-old nameplate an injection of style with the aim of attracting a new audience.
This evolution started with the introduction of the MKZ mid-size sedan, which launched a few years ago, followed by the creation last year of the company’s first-ever small utility vehicle: the MKC. For 2016, an upgraded infotainment system and different colour schemes are now available. Two engine choices are available for the luxury crossover.
SYNC 3, similar to systems controlling entertainment and navigation settings first developed for Ford vehicles like the F-150 and Escape, makes its first debut in a Lincoln. Engineered to simplify the input process, the interface resembles a smartphone’s and emphasizes voice commands. For instance, there is a One Box Search field in navigation, emulating Google Maps, where users can look up businesses or points of interest without using precise wording.
According to a recently released Ford sales report, reception has so far been good, as Lincoln has moved nine per cent more units this February compared to a year ago. Not a bad start at all.
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