For decades, the tagline for Secret women’s deodorant was “Strong enough for a man but made for a woman.” It was powerful when it launched in the ’70s, but eventually it began to feel outdated—why was being “strong enough for a man” the indicator of a good women’s product? Then, one day, a rebranding occurred, and the slogan became: “Strong enough for a woman.”
The seemingly simple adjustment had a walloping impact, causing a mainstream wave of female empowerment. After all, a woman should only be measured against herself.
In honour of International Women’s Day, taking place every year on March 8, we look back at some of our best stories about women at the top of their game. They define strength on their own terms.
Vancouver-based sculptor Marie Khouri is not afraid to get her hands dirty. “It’s important for me to leave an imprint,” she says in our 2009 interview. “I am there throughout the entire process, and for me, that does change the piece.” Whether it’s concrete, bronze, or wax, Khouri is all in, and rightly celebrated for it. She is a champion of public art, emphasizing its importance within a civic landscape.
Read about more inspiring women here.