“The sharing economy is the future,” says Jim McGovern, standing before an intimate group at Arc’teryx on Robson. McGovern is here to launch Yervana, his adventure app that connects nature-loving, experienced locals with explorers who want to hike, bike, or kayak around their city but don’t necessarily know the best spots or are unsure how to prepare. The Vancouver-based Yervana, which debuted in February 2018 with a focus on the Sea-to-Sky Corridor, takes away the stress of planning an outdoor escapade by putting the itineraries in the hands of its local experts.
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