Breguet Museum

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The fine watchmaking company Breguet has a museum, tri-partite, in fact: Paris, Zurich, and Shanghai. Many items rotate between the three sites, and the company is on constant alert for rare, historically significant pieces and artifacts which would have a great place at the locations.

Three such items came to Breguet recently: the Breguet N°3104 pocket watch; a tact watch, the N°4720; and 10 letters, most written by Abraham-Louis Bregeut himself, the others by his son. The 3104 is an example of the Spanish monarchy’s keen interest in the brand, while the tact watch is a great illustration of the relentless inventiveness Breguet himself brought to his watchmaking (he invented a watch which enabled the telling of time through touch). And the letters were all addressed to Lazare Moreau, who, in another Breguet innovation, was the first branch manager of a retail situation for a watch brand, paid in full by the company itself.

Thus it is that visitors to nay of the three museum sites can observe some of the examples of what made Breguet such a prestigious brand in its first decades, and begin to understand why, centuries later, the house continues to celebrate its past, and elaborate upon it.

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December 18, 2015