Hanging dutifully on a clothing rack at The Webster in Miami’s Bal Harbour Shops is a silky Givenchy top, and next to it, a piece by Dior. Then Alexander Wang. Sonia Rykiel. A Chanel purse, a Carven coat. Unlike large department stores with clearly defined sections for each individual brand, The Webster is all about the time-old fashion technique of mixing and matching. County of Milan next to Tom Ford. Dolce & Gabbana cozied up with Chloé.
It is a refreshing approach to the luxury boutique—and to the shopping experience—letting customers pick outfits and create multi-brand (there are over 100) closets all in one small but mighty shop. Founded in Miami in 2009, The Webster has a 20,000-square-foot South Beach flagship in addition to its Bal Harbour location, with a third recently opened in Houston. There are special and rare pieces held in glass cases, some exclusive to each shop. And in among the high luxury brands are more contemporary wares, as well, including Opening Ceremony, House of Waris, and even North Vancouver’s Herschel. In doing this, what The Webster presents is somehow equal parts exclusive dining club and unpretentious happy hour. It’s the classic cool kid aesthetic for the modern man and woman: forward-thinking, informed, and open to taking risks.
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