Beauty Louis Vuitton’s Fragrance Headquarters Where the Grasse is always greener. In the idyllic South of France, Louis Vuitton master perfumer Jacques Cavallier Belletrud works tirelessly to convey emotion through scent. Recently, his ingenuity culminated in the release of the brand’s first collection of men’s fragrances—and each of the five stimulating creations has a captivating story to tell.